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Part 1: Branding & Identity
Welcome to the Course
Introduction (1:48)
What makes hospitality and lifestyle marketing different? (0:58)
Branding + Identity
Introduction to branding & identity (0:30)
Where do you start for a brand new business when it comes to branding and asset design? (3:19)
What is the purpose of a branding document? (0:59)
What are some tools you can use to get inspiration for your new branding? (0:43)
How do you come up with a logo? How important is logo design? (0:51)
What tools can you use to create a logo and branding? (0:31)
How do you keep branding consistent throughout your communications? (1:40)
Conclusion
Conclusion
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Introduction to branding & identity
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